One studio. Sixteen finish specialties. One signature standard.
Crown Studio Design is the finishes arm of the River Business ecosystem — an integrated design-build studio that handles cabinets, flooring, lighting, smart home, pools, and outdoor living through one coordinated team, one showroom, and one contract.
Why Crown exists
Florida luxury homeowners face the same problem on every project: too many contractors, too many contracts, and no one accountable for how the rooms feel when the dust settles. Crown was built so a single studio can plan, source, install, and stand behind every visible surface in a home.
One contract
Cabinets, countertops, flooring, lighting, paint, hardscape — consolidated under a single Crown agreement instead of a stack of subcontractor MSAs.
One showroom
The Casselberry showroom is where selections happen in person — finishes, fixtures, and material samples in one room with a designer guiding the call.
One standard
Every install runs through the Crown punch list before sign-off. The only thing the homeowner inherits is the warranty — not the vendor management headache.
Daniel Jorge Oliveira — Founder & Principal
FL Certified General Contractor · Real Estate Developer · Capital Relations
Daniel Jorge built the River Business ecosystem as a vertically integrated Florida operating platform — combining underwriting, capital structuring, engineering, construction, finishes, and trade execution under one principal. With 25+ years of experience, 500+ projects delivered, and over $200 million in work executed, he runs every project from feasibility through investor reporting with direct accountability.
His thesis is simple: the small-to-mid market in Florida is structurally underwritten by operators who either cannot build or cannot model. The ecosystem closes that gap by owning both sides — licensed GC, in-house engineering, finishes studio, trades arm, landowner JV, and capital marketplace — so the numbers in the underwriting are the numbers in construction.
Daniel operates from Orlando, FL and serves clients statewide. He speaks English, Spanish, and Portuguese.
Licensed & accountable
- FL Certified General Contractor
- 25+ years · 500+ projects · $200M+ delivered
- Real Estate Developer & Investor
- Capital Relations & Investor Reporting
- English · Spanish · Portuguese
- Based: Orlando, FL
Casselberry, FL
2890 S US Hwy 17-92, Casselberry, FL 32707
Walk-throughs by appointment. The showroom carries live samples across the sixteen finish categories Crown self-installs: custom cabinets, countertops, flooring, lighting, smart home, curtains & drapes, paint & decorative, trim carpentry, wallpaper, kitchen & bath, pavers & hardscaping, outdoor kitchens, outdoor LED, pergola & firepit, windows & doors, and appliances.
Corporate HQ
5749 Westgate Dr #201
Orlando, FL 32835
Crown is operated under Construa LLC as part of the River Business ecosystem. Estimating, project management, scheduling, and invoicing run through the corporate office; selections and design happen at the showroom.
Seven companies. One principal. One phone.
River Business Corp operates a vertically integrated Florida real estate platform. Land, capital, design, engineering, construction, finishes, and trades — all under one operator, all reachable through one number.
River Business Corp
Real estate development, capital structuring, and investor relations. The principal-led hub that underwrites every deal and coordinates the ecosystem.
The Operating Platform The CapitalTrue North Marketplace
Real estate investment marketplace pairing accredited investors with vetted Florida development, value-add, and flip opportunities.
a River Business Company The LandProperty For Equity
Joint venture program for landowners and homeowners — contribute property as equity in a development instead of selling outright.
a River Business Company The BuilderConstrua LLC
Construction, project management, due diligence, permits, and consulting. Resolves stop-work orders and permit issues across Central Florida.
a River Business Company The TradesFLPro Contractors
Structural construction and trades — concrete, block, framing, windows, roof, pool, hardscape, and landscape. Florida licensed general contractor.
a River Business Company The EngineeringApice LLC
Civil engineering, architecture, design, permitting, and due diligence. The fastest path from concept to permit in Central Florida.
a River Business CompanyOne ecosystem. One number.
Whether you have land, capital, a project, or a problem — start in any of the seven doors. Same principal answers either way.
Ready to walk a project?
The fastest way to start is a 30-minute consultation. Bring sketches, photos, or just a problem — we’ll map the path from selections to install.